Think of your social media as a portfolio for your business. Social media will reach your target market, share your brand identity, and convey your brand personality. Social media allows your potential customers to get to know you. Over time this builds trust, trust is the main factor in turning potential customers into loyal customers. Businesses have adopted social media as a huge portion of their marketing strategy. In 2019 there were a reported 3.4 billion social media users worldwide allowing companies to connect with customers all over the globe.
Creating a social media plan is very important to convey your company’s message. From the aesthetic of your feed, high-quality content, posts that engage your audience, running ads, researching hashtags, and algorithms social media is a full-time job. Businesses, and especially small business owners, find it very helpful to have a social media manager to run their online marketing platforms so they can concentrate on growing their business. This is where I can help…. did I mention I am a social media manager:)